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Artwork Requirements

Last Updated: Mar 16, 2016 05:07PM EDT

File Formatting

Format Required

Please convert all files to Abobe Acrobat (PDF).

PDF Quality

When exporting your PDF, please ensure the quality settings are set to High Quality Print or Press Quality.


Please embed all fonts or convert all fonts to outlines.

Two-Sided Jobs must be ONE Combined PDF

Two sided jobs must be sent as a COMBINED 2-page PDF whereby page 1 shows the front and page 2 shows the back (the website will not take 2 separate files for a 2 sided job).

PDFS created by filling out PDF Form (with Data fields)

Please note that if your PDF was created by typing into form fields on a PDF file and saved; we cannot work with these types of PDFs created in this fashion. The data you entered will NOT appear on the final printed job even though it may appear on the PDF itself. Please FLATTEN your artwork (or email the form field PDF to us BEFORE upload it to our website so we can flatten the artwork to ensure your data layers print intact.

Book (Booklet) Jobs

Files for booklets must be sent in individual pages that are combined into a multi-page COMBINED PDF. Do not sent files in spread format. For example, if ordering an 8 pg book with an 8.5 x 11 finished (folded) size, the PDF you send should have eight individual 8.5 x 11 pages combined into ONE PDF file.

Bleeds and Safety Margins


If your job has design elements, colors, photos that are intended to run right to the trimmed edge, you must include bleed. Whatever is on the edge (ie: colors/images) needs to extend outwards by an extra 1/16th inch in EVERY DIRECTION. The reason for this is that we print all jobs on large white sheets and if the file size is sent exactly to its trim size, you run the risk of catching white edging if the cutter slips outside the cutlines. Bleed allows us a bit of margin for error.

Safety Margins

As the jobs are cut in stacks with a guillotine cutter, there may be a slight bit of movement inside or outside the intended trimline. This is inevitable. We require a margin of safety to ensure that if the cutter slips a bit too much INSIDE the cutline, you won’t run the risk of having your text (or critical images) cut off or cut too close on the edge. We require padding/margin of about 1/8th inch INSIDE
the trim line.

Border Designs

Where possible it would be best avoiding designs that have borders as cutter movement is inevitable and may result in uneven borders. The thinner the borders, the more pronounced cutter movement becomes.


You can also download an Artwork Setup Guide here.

Colours and Resolution


To ensure the highest print quality, images should be 300 dpi.

Vector vs Raster

Vector images use mathematical equations to define each component of an image. This allows vector images to retain their high-quality at any size. Programs like Adobe Illustrator, Corel Draw, or Adobe Freehand uses vector graphics. Vector images should be used for all text and logos if possible. They result in the clearest image and can be re-sized without losing resolution.
A raster image is composed of a collection of tiny dots called pixels. When these pixels are small, and placed close together, they fool the eye into forming a single image. Raster images work great when subtle gradations of color are necessary. Because they contain a fixed number of pixels, a major disadvantage of raster images is that their quality suffers when they are enlarged or otherwise transformed. We would also recommend fonts and logos to be vector for print with maximum clarity.

Color Mode

Files must be sent in CMYK. Note if you send it other color modes a color shift may occur when the files are converted to CMYK. For best results, the design file should start off as a CMYK colour mode. If you have spot colors in your artwork, please convert to CMYK before saving. We do not guarantee color matching.

Black CMYK Saturation

Please convert any heavy coverage or heavy black areas to no more than 300% coverage.
Ie: Black cmyk values of C:100% / M: 100% / Y: 100% / K: 100% should be converted to a rich black setting of C: 30% / M: 20% / Y: 20% / K: 100% -- which will still yield a nice rich black without oversaturating the paper.

Black Text should be K:100 Only

For Black Text, please use 100% K only. (C0, M0, Y0, K100). Do not use a rich black or black CMYK composite for type or thin lines because it will result in fuzziness and misregistration issues.

Blue / Purple CMYK Values

For print to look blue, Cyan should exceed Magenta by 15% (ie: C100/M85/Y0/K0) For print to look purple, Magenta should exceed Cyan by 15% (ie: C85/M100/Y0/K0)

Red / Orange CMYK Values

For print to look Red, Magenta should exceed Yellow by 15% (ie: C0/M100/Y85/K0) For print to look Orange, Yellow should exceed Yellow by 15% (ie: C0/M85/Y100/K0)

Overprint Issues

Overprinting refers to the process of printing one colour on top of another. If you do not want this to happen make sure that the overprint options are turned off and switched to knockout in your document. Below, the file was not switched to overprint, even though the white text is showed on screen, when printed, the white text did not show up due to overprint issues.
Please note that our file preview does not display overprint issues, therefore, it is critical to check your file for overprint issues before uploading the file to us.




For most two sided jobs: Please ensure that your artwork is submitted head-to-head. In other words if looking at pg 1 of your PDF, if the content reads in the correct orientation (ie: NOT upside down: also referred to as “head up”) pg 2 should also be “head up” or not upside down.

Orientation for Folded jobs that flip open vertically (ie: a greeting card or folded business card):

Please make sure that the orientation of your back panel on pg 1 matches the orientation of your inside spread. So if pg 1 of your greeting card shows the back panel upside down on the upper half of your greeting cards OUTSIDE spread (the front cover panel would be head up or right-side up on the lower half of the spread), your inside spread would therefore need to be upside down as well. That will ensure the back panel and inside spread back up correctly on each other and will ensure that your inside spread will be head up after flipping open the card vertically. 

NOTE: If your greeting card opens left-to-right (horizontally), then both your outside spread and inside spread need to be ‘head up’

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